ABOUT EQUISTAR

Norm Freeman, founder of Equistar Inc., began showing his Tennessee Walking Horses in the 1970's. During his teens, Norm worked in radio and television broadcasting, where he found he had an aptitude for electronics. Norm developed electronic equipment capable of gathering biological data from horses. His equipment was used in a scientific research project that led to a publication on equine psychology. While performing production work for Turf Paradise Race Track, in Phoenix AZ, Norm also discovered that he had an entrepreneurial flair. Combining his skills, Norm invented digital processes for photo finish, electronic display, ticketing, security, and tracking consumer data for marketing purposes. Norm subsequently became a guest lecturer at The University of Arizona Racetrack Industry Program. Norm's efforts in the horse racing industry caught the attention of promoters of professional sports teams, who sought sophisticated information systems to help them better solicit advertisers and market directly to their customers. During the late 70's and 80's, Norm also volunteered his services in producing regional horse shows. He continues philanthropic work with The Peregrine Fund (California Condor Re-Introduction Program), L.A. Zoo, San Diego Zoo, Arizona Game and Fish, and U.S. Fish and Wildlife Service. As owner of Freeman Farms, Norm now directs his expertise toward the development of a select breeding program focusing on ethical standards to preserve the integrity of bloodlines. Freeman Farms currently breeds American Saddlebred and Friesian horses. Through Equistar, Norm is looking forward to applying a sound business model and progressive technology to invigorate the horse show industry. Norm approaches Equistar as he has his other business endeavors- by identifying and fulfilling the expectations of the modern consumer.

Lynne Trenery, co-founder of Equistar Inc., owned her first Arabian horse at age six. Shortly thereafter, she began showing Saddlebreds and took up Dressage, riding Lipizzaner horses, in her teens. She trained her first horse, a part Arabian filly called 'Silver', when she was twelve. Living in the rural desert of Southern Arizona as a youngster, Lynne found it much more efficient to travel about by horse than bike, so she ascribed to the 'point A to point B method of horse training'- namely, "We need to get from here to there and we're going to do it no matter how long it takes!" By her late teens, Lynne was working as an Emergency Medical Technician and became one of the first female Paramedics in the region. In 1993, she was honored by the Tucson community as 'Paramedic of the Year'. Lynne also became a Certified Firefighter and one of the area's top technical rock climbers. She graduated from the University of Arizona with degrees in Philosophy and Classics, then received her Juris Doctorate from the University of Arizona, College of Law. Never losing her passion for horses, Lynne continued to ride. After law school, she moved to Enschede, The Netherlands, where she became enamored of Friesian horses and learned to speak Dutch. Lynne subsequently returned to Tucson and worked with the law firm of Mendelsohn, Oseran & Eisner, where she primarily handled consumer fraud, insurance bad faith, and injury cases. Lynne again became involved in horse training, embracing and applying natural horsemanship and imprinting concepts to traditional show breeds and disciplines. For more information visit : www.elementalfarms.com